{"id":23048,"date":"2020-08-12T12:39:22","date_gmt":"2020-08-12T16:39:22","guid":{"rendered":"https:\/\/alexemstudio.com\/uncategorized\/7-essential-aspects-of-logo-design\/"},"modified":"2025-09-24T20:33:50","modified_gmt":"2025-09-25T00:33:50","slug":"7-essential-aspects-of-logo-design","status":"publish","type":"post","link":"https:\/\/alexemstudio.com\/en\/7-essential-aspects-of-logo-design\/","title":{"rendered":"7 essential aspects of logo design"},"content":{"rendered":"

When starting a new business or planning to redefine the identity of an existing one, designing the logo and brand universe is a crucial step. If you are thinking of creating your own logo, read on<\/em> !<\/strong><\/p>\n

With the abundance of free options that exist today, many would be tempted to believe that creating a logo can be done in the snap of a finger. A quick trip to Canva<\/a> or Wix<\/a>, a couple of tries, and you’ve got a graphic signature that looks good to you! Is not it? Certainly not.<\/strong><\/p>\n

A logo has a heavy responsibility. It must carry, without complex graphics or wordy sentences, the essence of your brand, what your company must release. A logo is both simple and strong in meaning, emerging from deep reflection. And above all: it must be unique.<\/p>\n

A daunting task, leading most entrepreneurs to hire someone who specializes in graphic design for the branding<\/em> process.<\/p>\n

Whether or not you decide to work with an experienced graphic designer<\/a> (hum hum\u2026), I present to you 7 essential aspects to take into account in the process of designing your logo. Integrate each of these elements perfectly to obtain an effective visual identity that will stand the test of time.<\/p>\n

brand identity<\/h2>\n

\"\"Before starting to design a logo, first define the brand identity, which refers to how it is marketed. This is not an exercise that can be done quickly on the corner of a table. A brand positioning involves many steps and reflections, in particular on the foundations of the brand, its target customers, its values, its personality, its promise to its customers, etc. These answers lead to your unique positioning and it is this that will be at the heart of your graphic signature. I know it’s quite complex (hence the interest of doing business with specialists!).<\/p>\n

Take for example a certain car manufacturer that claims to be luxurious and futuristic, compared to a popular, accessible and welcoming next door<\/em> caf\u00e9. The subtlety of the logo elements should reinforce their brand identity, without having to explain it. The need to communicate the right brand identity means that these two logotypes, although effective for their brand, are NOT interchangeable.<\/p>\n

The typography<\/h2>\n

Typography<\/a> is a complete field of study in itself. The way everyone reacts to different typefaces and their shapes is psychological. So choosing the right typography for a logo design is not a simple decision to make. And there are so many choices! Finding the font that both expresses the brand’s identity and will integrate with the emblem in the overall design takes time, but above all good strategic thinking.<\/p>\n

In the jargon, we categorize the main families of fonts<\/em> (the English term) in different ways:<\/p>\n