Black Friday is exciting! Promotions abound, prices plummet, customers store. Every company wants to draw attention to its products at this important time of year, and rightly so! However, we advise you to avoid one pitfall… that of launching shock phrases that will certainly help you sell your products, but could damage your customers’ confidence. <\/p>\n\n
It may be tempting to opt for hard-hitting (but oops, a tiny bit misleading) advertising hooks to create sales there and then<\/em>, while the Black Friday craze fizzles, but your customers’ trust is much more profitable in the long run.<\/p>\n\n Even if your offer is really interesting, claiming that “this is unheard of”, or that “it’s for a limited time only”, or that “this offer won’t come back” if it’s not quite true, is a bit like crying wolf<\/strong>. Once customers realize it’s not true, they may lose confidence in your word, and that loss is hard to regain. <\/p>\n\n Here’s what could happen:<\/p>\n\n Good news: you can make your Black Friday shine without fooling anyone. All it takes is a clear, authentic message. <\/p>\n\n On Black Friday (and, of course<\/em>, any time!), remember: a punchy, misleading tagline is likely to cost you far more than a slightly more sober but honest promotion. Be confident in your products and share your great offers transparently with your customers.<\/p>\n\n They’ll be there, and not just this year!<\/p>\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Black Friday is exciting! Promotions abound, prices plummet, customers store. Every company wants to draw attention to its products at this important time of year, and rightly so! However, we advise you to avoid one pitfall… that of launching shock phrases that will certainly help you sell your products, but could damage your customers’ confidence. […]<\/p>\n","protected":false},"author":1,"featured_media":37951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[425],"tags":[],"class_list":["post-37948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nWhy exaggerated promises are risky<\/h3>\n\n
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How to stay impactful… while being honest<\/h3>\n\n
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In conclusion<\/h3>\n\n