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Service contract - Development or redesign of visual identity (branding)

1. Purpose

This service agreement defines the terms and conditions applicable to visual identity (branding) development or redesign services provided by Alexem Studio Inc. (hereinafter “Alexem Studio”). By accepting a quote or commissioning Alexem Studio for a branding project, the client agrees to comply fully with this contract.

2. Scope of included services

Visual identity development or redesign services include:

  • Creative research and proposal of original concepts
  • Development or redesign of a logo and its variations
  • Creation of color palettes, typographic choices and graphic charters
  • Design of identity-related templates and visual aids (e.g. business cards, stationery, social media templates, presentations)
  • Delivery of final files in suitable formats (AI, EPS, PDF, PNG, etc.)

Any services not specified in the accepted tender must be the subject of a separate order.

3. Obligations of Alexem Studio

Alexem Studio is committed to:

  • Provide professional graphic design services according to industry standards
  • Develop creative proposals in line with the specifications and budget defined in the tender
  • Deliver final files in agreed formats
  • Transfer to the customer the exclusive right to use the final creations, once the project has been paid for in full.

Commitment of means and good faith:

Services are rendered with an obligation of means, in good faith according to the knowledge, skills and information available at the time of the project. Alexem Studio cannot guarantee or be held responsible for defects, risks or problems beyond its reasonable knowledge, beyond its competence or beyond an explicit request from the customer to manage them.

4. Customer’s responsibilities

The customer must :

  • Provide clear information about your market, values, current identity and needs
  • Provide any existing elements to be retained or developed (e.g. old logo, symbols, slogans, photos)
  • Guarantee that it holds the rights to use and modify the elements supplied
  • Be available and collaborative at all times with Alexem Studio in order to proofread, validate the accuracy of content before publication and verify and approve deliverables within a reasonable timeframe, as agreed or prescribed by Alexem Studio.

Specific responsibilities:

  • Digital proofs are systematically sent to the customer for validation. An affirmative e-mail response constitutes official approval.
  • Normal variations in color or rendering between a digital proof and external print or digital applications (printing, display, various screens) are considered acceptable.
  • Any errors not reported before approval remain the responsibility of the customer.
5. External tools and licensed resources

Depending on the nature and budget of the mandate, Alexem Studio may use external services or artificial intelligence tools. (e.g. DALL-E, Adobe Firefly, MidJourney, Artlist), as well as licensed resource banks. These tools are used in a professional manner and in accordance with their suppliers’ terms and conditions. The customer acknowledges that their use does not confer worldwide exclusivity, and that the rights to use the final deliverable are limited to the conditions provided by these platforms.

About fonts :

  • Alexem Studio integrates only royalty-free or commercially-licensed fonts into its designs.
  • When the quotation includes a right of transfer, Alexem Studio may transfer to the customer a license of use limited to the deliverables delivered (e.g. logo, graphic charter, website).
  • Unless specifically provided for in the quotation, font licenses offered or suggested for direct use by the customer (installation on the customer’s computers, software or internal systems) are excluded and remain the responsibility of the customer.
6. Intellectual property
  • Source files, sketches, mock-ups and concepts remain the property of Alexem Studio until full payment has been received.
  • After payment, the customer receives an exclusive right to use the final creations delivered for the intended purposes.
  • The customer acknowledges that it cannot claim worldwide exclusivity on elements from external databases or generative tools.
7. Errors and omissions
  • Alexem Studio takes all reasonable precautions to deliver quality work
  • In the event of human or technical error, its liability is limited to the correction of the error within a reasonable time.
  • Alexem Studio cannot be held responsible for errors or defects not reported by the customer during the validation process, nor for problems not detectable or known at the time of delivery.
  • Any changes requested after approval are subject to delays and additional charges.
  • Variations in color, typography or media (paper, inks, prints, screens) are inevitable and cannot be guaranteed to be identical.
  • Any indirect loss (loss of income, damage to reputation, loss of clientele) is excluded.
8. Limitation of liability

Alexem Studio cannot be held responsible for:

  • Unauthorized use by the customer of existing graphic elements
  • Any third-party claim relating to a logo, typography, image or symbol supplied by the customer
  • Use of creations outside their intended context (e.g. modification by a third party, unauthorized reuse)
  • How the visual identity is applied or interpreted by third parties (e.g. printers, partners, franchisees)
  • Rendering discrepancies between validated digital proofs and print or display results
  • The commercial, financial or reputational impact of the visual identity adopted by the customer

In all circumstances, Alexem Studio’s maximum liability, should it be incurred, is strictly limited to the amount paid by the customer for the visual identity development or redesign mandate in the six (6) months preceding the incident.

9. Force majeure

Alexem Studio cannot be held responsible for any delay or failure in performance caused by an event beyond its control, including natural disasters, generalized power failures, strikes, pandemics or third-party supplier failures.

10. Duration

This contract is in force from the date of signature until full performance of the services, unless terminated in accordance with the terms of the Service Contract – General.

11. Acceptance

By accepting a visual identity development or redesign quote from Alexem Studio, the client acknowledges :

  • Have read and accepted in full the present service contract “Development or redesign of visual identity (branding)
  • Have read and accepted the “Service Level Agreement (SLA) – General”, which forms an integral part of the present contract. which forms an integral part of the present
  • Have read and, where applicable, accepted the other specific service contracts applicable to its mandate (e.g., Graphic Design; Web Design; Copywriting/SEO; Organic Content Management and Production), which take precedence over their respective domains.

SPECIFIC SERVICE CONTRACTS (SLA)

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Frequently asked questions

To be eligible for the solidarity offer, you must meet one of the following criteria:

  • Annual sales under $250,000 (proof by abbreviated financial statements or statement from an accountant).
  • Number of employees less than or equal to 3 (written declaration or signed internal form).

The solidarity offer includes a 20% discount on all our regular rates, applicable to the creation of time banks, time plans and package projects for eligible customers.

Banked hours are a fixed volume of hours that you buy in advance and use at your own pace, according to your needs. Hour plans, on the other hand, allocate a number of hours over a set period (usually a month), with an advantageous rate and regular scheduling to ensure our availability. Both options offer flexibility and priority, but hourly plans allow for more continuous management of your projects.

Banks and time plans offer :

  • Flexibility: adapt your hours to your needs during the year.
  • Low rates: benefit from our best hourly rate.
  • Priority: our availability is guaranteed for your projects.

Yes, hour banks are valid for one year from the date of purchase. Make sure you use your hours within this period.

Time banks must be paid in advance of any project or work being carried out. This guarantees our availability and commitment to your projects.

No, we do not provide quotations for projects carried out within the framework of banks or time plans. Quotations are reserved for lump-sum projects and follow our standard rates.

Fixed-price projects include a fixed price and a pre-defined scope. They are suitable for one-off or one-time projects, with costs based on our standard tariff.

We’re a multidisciplinary team combining expertise in design, web conception, UX, video and more. Working with us means access to a full range of creative services to propel your projects forward.