We had the opportunity to work with Le Lab Training again, a client we’ve been collaborating with for several years now. This time, the project involved their entire web presence: a complete redesign of their website, along with an update to their brand identity.
The goal wasn’t to start from scratch. The logo remained the same, as did the visual identity that has defined them from the beginning. Instead, we chose to refine what already existed: the signature red was retained, but the surrounding color palette was reworked to give the whole design more consistency and breathing room, both on the website and in their communication materials.
The result: a brand identity that remains instantly recognizable to their community, but with a more polished execution and a web experience that lives up to their offerings.
