We had the pleasure of working with Ikajurtigiit, an Inuit construction cooperative based in Nunavik, whose mission is to build, train and support northern communities. Our mandate was to carry out a complete rebranding and design a new website aligned with this new visual direction.
The existing logo was retained, then adapted to a new graphic universe that places people at the heart of the identity. We developed a bright, engaging color palette, selected new typography and implemented a signature photographic treatment that highlights Ikajurtigiit’s hard-working members and cooperative spirit. Every element was designed to reflect the organization’s pride, rigor and authenticity.
The overhaul continued with the design and development of a completely redesigned website, more dynamic, punchier and better structured. The new platform highlights the cooperative’s services, job opportunities, achievements and hard-working members, while offering clear navigation for both customers and future apprentices. To complement this, we designed a collection of branded clothing to dress the team in the field, incorporating new slogans that embody the cooperative’s culture and mission.
A project rich in meaning, where strategic design, institutional communication and the valorization of collective work came together. Many thanks to the Ikajurtigiit team for this wonderful collaboration.
