APDEQ partnered with Alexem Studio to completely revamp the presentation page for its professional certification, with the goal of improving the user experience and streamlining the information for future candidates.
The project began with a strategic UX ideation phase that included persona development, customer journey mapping, and competitor analysis. This groundwork allowed us to understand user needs and organize content more intuitively and efficiently.
Using a custom wireframe designed in Figma, we then developed a clear, concise, and responsive page on WordPress via Elementor. The result: a professional interface that delivers key information at a glance, while ensuring a smooth and accessible experience across devices.
We thank APDEQ for their trust in this strategic project and are proud to help elevate the visibility of the Economic Developer Certification in Québec.