The Alexem studio team signs the unused creative direction for Esther Wilson’s branding, taken from a rebranding project that finally didn’t happen. The visual identity created for this fake company represents a handbag and accessories company for women, with soft and bright colors! The right balance between classic and elegant.
Despite the fact that this project never saw the light of day, we are very proud of the result and still wanted to share it with you ✨






