Your visual identity is everything that makes you recognizable: logo, palette, typefaces, imagery style, icons. When it is well thought out, every tool becomes easier to produce and your organization looks consistent.
We start with your positioning
Before visuals, we clarify who you speak to, what sets you apart and the tone you want. The design follows from there, which avoids an image that is pretty but generic.
A system, not just a logo
We apply the identity to your real tools (business cards, social media templates, stationery, website) to make sure it works everywhere. Many of our projects, such as the brand and trilingual tools for Les Énergies Tarquti, came from this approach.
FAQ
How much does it cost?
Starting at $3,000 plus tax. The final price depends on the scope of the project. You get a clear quote after a first meeting.
How is this different from a logo?
The logo is one piece of the identity. A visual identity adds colours, typefaces and rules that keep you consistent on every medium.
Do I get a guide?
We deliver the files and the basic rules. For a larger team or many suppliers, we recommend complete brand guidelines.
