When it comes to online marketing, there are many ways to convert your visitors into potential customers. Opt-in pages, landing pages, sales pages, how to use these techniques effectively when you get lost in long lists of technical and frankly not attractive terms. In this article, we’ll explore the difference between three common types of pages, how they work, and how to use them to achieve your marketing goals. The web will have no more secrets for you!
Opt-in pages
Opt-in pages, are designed to collect contact information from visitors, such as their email addresses or phone number. They are often used to build a list of potential customers, which can then be marketed to later. In order to make the visitor want to provide his personal information, a free offer or service is offered in exchange.
Opt-in pages are usually quite simple, with a catchy title, a sign-up form and that’s all! They must be clear, concise and above all convincing, because the visitor may be reluctant to pass on information. Moreover, 20% of users confronted with an opt-in page requiring two or more clicks (doubleopt-in) do not confirm their registration, all the more reason to be efficient!
Examples of products to offer on an opt-in page: webinars, guides, informative content, training, mockups, etc…
The landing pages
Landing pages are designed to be effective in terms of conversion, i.e. to lead visitors to perform the desired action. It is not the home page of your website but a page where the user is redirected after clicking on a link in a newsletter, an advertisement or a partner site for example. They promote a product or service determined beforehand during your marketing campaigns and have already“targeted” a target.
Landing pages are generally more elaborate than opt-in pages, with elements such as customer testimonials, detailed product or service descriptions, explanatory videos and CTAs (Call to Action), enough to make you want to go!
The sales pages
Sales pages are pages dedicated to the promotion of a specific product or program. They are mostly used for special offers and product launches.
Sales pages are designed to convert visitors into customers by using persuasive elements, such as customer testimonials, demo videos, guarantees, special offers and highly visible CTAs.
The main purpose of a sales page is to get your website visitors to make a purchase. You can use various copywriting techniques to convince visitors that your offer is the solution to their needs or problems.
Programs, online training, digital products, physical products, coaching services, etc. are all examples of offers for which you can create a dedicated sales page.
But then, which one to use?
The choice of using these pages will depend on your marketing objectives and specific needs. If you just want to collect contact information, an opt-in page will probably be the best option. If you want to promote a specific product or service, a landing page will be more appropriate. And if you want to sell a product or a service, a sales page will be the best option.
It is important to remember that each page must be designed for a specific purpose and tailored accordingly. It’s also important to test different pages to see what works best for your business and your audience.
The easiest way to find out what would be best for you is to talk to us and build your vision together! Make an appointment!
