Alexem Studio had the pleasure of modernizing the brand image ofAliments La Bourgeoise, a Quebec-based company. The objective was to create a consistent, distinctive and contemporary visual identity, in keeping with their tasty products and local roots.
From the creation of an all-new, more youthful and evocative logo to the design of their website, we had the pleasure of bringing a breath of fresh air to the brand. The user experience was designed to highlight recipes, product versatility and company values.
This visual overhaul has enabled Aliments La Bourgeoise to strengthen its brand positioning while asserting its unique personality to its partners and customers.
Some of the images shown are intended to illustrate potential brand applications and do not necessarily correspond to actual use.