Our team at Alexem Studio was honored to collaborate once again with Rio Tinto on the design and production of their internal recognition program, ‘Des Équipes Gagnantes.’ This project, rooted in the company’s recent partnership with the Montreal Canadiens, aimed to strengthen team spirit, highlight collaborative achievements, and celebrate Rio Tinto’s core values: caring, courage, and curiosity.
For this contest, we designed a striking visual identity, featuring a distinctive logo that captures the energy of team sports and Rio Tinto’s specialty: aluminum. We also developed a custom registration platform through a dedicated microsite, allowing employees to form teams and register easily in just a few steps.
The visual elements of the site were carefully designed to evoke the spirit of hockey, reinforcing the theme of the competition. The registration form was customized to facilitate team entries, including a feature that allows participants to select game dates based on their shifts, ensuring maximum participation.
We are extremely grateful and proud of the trust placed in us by the Rio Tinto team, allowing us to design and deploy their in-house projects using our designs and platforms!