To celebrate the end of the year in style, Rio Tinto has chosen an electrifying theme for its 2024 Christmas parties: Rock ‘n’ Roll. The objective? To immerse guests in a festive, offbeat, high-energy atmosphere. 🤘🏻
Alexem Studio designed a complete visual identity inspired by the graphic codes of rock with a touch of christmas indeed: dynamic typography, vibrant color palette and vintage graphic elements. The branding work includes a microsite, invitation cards, a vinyl menu, as well as various event materials such as stickers, a poster and posters.
The microsite was designed to provide a fluid, engaging experience for guests. In addition to reflecting the visual universe of rock, it facilitated access to essential information: programming, evening details and interactive RSVP.
Every element of the branding has been carefully designed to capture the rebellious spirit of Rock ‘n’ Roll and the festive touch of Christmas.