Complete branding & website creation for Saturviit - Alexem Studio

Saturviit, an association representing the Inuit women of Nunavik, strives to be their voice and to defend their interests.

With MHC Stratégies at the helm of the project, Alexem Studio has done some in-depth iconographic work to capture the essence of this mission with respect and admiration. The new Saturviit logo is at the heart of this approach: it represents an adult hand and a child’s hand, symbolizing mutual aid, love, family and union, essential pillars for Inuit women. The delicate lines of the logo also evoke traditional tattoos, adding a touch of rich, meaningful cultural heritage.

To accompany this rebranding, we developed a soft, natural color palette, featuring warm tones such as burgundy, gold and soothing shades of green and beige. These visual choices reinforce the idea of a modern identity that respects tradition.

Illustrations by Inuit artists and authentic photographs harmoniously complement this new brand image.

To complement this visual identity, we designed marketing tools and a modern, accessible website, highlighting Saturviit’s programs, resources and values.

We are proud of this project, which reflects both the heritage and the future of Inuit women, and honored to contribute to Saturviit‘s mission.

Website creation and graphic design for businesses and entrepreneurs. Visual Identity, Branding, logos, Social Medias Design, and more. Solutions adapted to your needs, for all budgets.

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Frequently asked questions

What are the eligibility criteria for the solidarity offer?

To be eligible for the solidarity offer, you must meet one of the following criteria:

Annual sales under $250,000 (proof by abbreviated financial statements or statement from an accountant).
Number of employees less than or equal to 3 (written declaration or signed internal form).

What does the solidarity offer cover?

The solidarity offer includes a 20% discount on all our regular rates, applicable to the creation of time banks, time plans and package projects for eligible customers.

What's the difference between plans and time banks?

Banked hours are a fixed volume of hours that you buy in advance and use at your own pace, according to your needs. Hour plans, on the other hand, allocate a number of hours over a set period (usually a month), with an advantageous rate and regular scheduling to ensure our availability. Both options offer flexibility and priority, but hourly plans allow for more continuous management of your projects.

What are the advantages of banks and time plans?

Banks and time plans offer :

Flexibility: adapt your hours to your needs during the year.
Low rates: benefit from our best hourly rate.
Priority: our availability is guaranteed for your projects.

Do time banks have an expiry date?

Yes, hour banks are valid for one year from the date of purchase. Make sure you use your hours within this period.

When are time banks due for payment?

Time banks must be paid in advance of any project or work being carried out. This guarantees our availability and commitment to your projects.

Can I get a quote for a project included in a bank or time plan?

No, we do not provide quotations for projects carried out within the framework of banks or time plans. Quotations are reserved for lump-sum projects and follow our standard rates.

What are lump-sum projects?

Fixed-price projects include a fixed price and a pre-defined scope. They are suitable for one-off or one-time projects, with costs based on our standard tariff.

Why choose Alexem Studio?

We’re a multidisciplinary team combining expertise in design, web conception, UX, video and more. Working with us means access to a full range of creative services to propel your projects forward.