When Christmas magic meets festive design ✨
As part of a collaboration with Rio Tinto, we had the pleasure of participating in the creation of the visual universe for the Roberval-Saguenay Express Christmas Train, a magical activity that lights up the holiday season in the region.
Our mandate: to design a relevant visual identity for the event. Create a user-friendly web platform to present the event and facilitate ticket sales, while capturing the warm and enchanting spirit of this winter tradition. We also developed printed tickets with a festive aesthetic, in keeping with the project’s graphic universe.
It was a magical project that our team had a lot of fun creating, combining functionality, accessibility and holiday spirit. Thank you to Rio Tinto and the Roberval-Saguenay Express team for their confidence in this beautiful mandate, full of joy and memories!