Services

For the web, I prefer and work with WordPress & Woocommerce for different reasons. The first being my extensive experience with these platforms, which therefore offers you the best of my skills without limitations. The second is the great flexibility that these platforms offer you in the long run. They are opensource, and used by billions of developers worldwide. You will therefore never be taken individually, in the event that our business relationship ends (which is obviously not the expected outcome of our collaboration! But sometimes life happens …). The last reason, and not the least, is the large number of paid tools and extensions that I subscribe to, and which I can make you benefit from, included in my services. It’s great, right?

For graphic design, branding, I work with the Adobe suite – specifically Illustrator, Indesign & Photoshop. With the abundance of DIY design solutions on the market, I understand and support my clients who want to use tools like Canva or Adobe Sparks. That said, for reasons similar to those mentioned above: I favor my professional design software to offer you the best of my skills and my efficiency. I could, on request, adapt a document in other tools. But the time required to do so, and the danger of straying from your brand image afterwards, are things to consider.

For the rest, i.e. project management, communications and invoicing:

• ClickUp for project management and related tasks.
• Google Drive and GSuite, i.e. Google Docs, Sheets or Slides shared documents.
• Google Meets for meetings, by reservation in my calendar.
• Quickbooks for invoicing, or purchases through this website.

I will send you the requirements depending on the nature of the project we are undertaking together. But it goes without saying that part of the job consists of conveying to me, as accurately as possible, the vision you have for your company, your objectives, your clientele, etc. From a strictly design point of view, I need to know your expectations and know where you stand in terms of taste and style.

You will probably need to provide me with:

• Your business plan, business statement or documentation relevant to my understanding of your business
• A list of your competitors/comparables
• Examples of what you like, and why
• Examples of what you don’t like, and why
• For a site: CONTENT! If you don’t have anything on hand for this part, I can help you . But we have to plan it in the timeline.
• For an individual graphic creation or a set: Your logo, and material communicating your brand universe to me, otherwise you agree to leave me the full creative direction – and I’m not complaining about it 😉

The answer is surely YES . But you need to know what it involves, which is additional time and costs.

For example, the situation I most often encounter is the lack of content when creating a website. If you have nothing to provide me, that necessarily means that I or my collaborators will have to produce the said content. To produce the texts, I should ideally base myself on a preliminary strategy that will ensure that they have the expected organic reach (aka: that they allow you to be found by your potential customers). To create this strategy, I need to know your business, its competitors and put the time to see how your business can penetrate this market. It’s really a whole world… So I would offer you complementary services such as content strategy and copywriting.

If you do not wish to incur additional costs for these services, that is your decision. Yes, I can make you a site with basic filler content and no strategy. But you will have to choose and assume that you will get the result as a result, i.e. a discoverability that will be diminished.