Sylvie Gargiulo is a herbalist-alchemist who has been co-creating with Nature for over 30 years. Researcher, trainer and founder of Labora Natura, she develops natural health products, cosmetics and training on the use of plants and natural resources for a variety of purposes.
In 2020, Sylvie contacted Alexem Studio to rework her RUSH product labels. In the months that followed, we redefined the brand image around the existing logo. From a few basic elements, including a very interesting organic motif, we developed a coherent, harmonious universe. Labels, packaging – including a bespoke box – a complete transactional website and a set of social media templates are just a few examples of what we’ve developed for this fine company.