Alexem Studio is proud to have designed the visual signature for Rio Tinto’s 95th anniversary of the Arvida plant.
Having to integrate archival images, use brand colors and derive from the visual previously designed for another site anniversary, we created a “logo” with a vintage, yet resolutely contemporary touch, inspired by the classic aluminum lunchbox offered to the plant’s employees for the occasion.
Celebrated both internally and within the community, this project involved a myriad of graphic tools and digital and printed variations, and was completed by the mailing of 3 card models. Alexem Studio managed the mailing from A to Z, from printing the cards to identifying the envelopes for the 1500+ addresses involved.