Meridiem, formerly known as Groupe Financier Moreau Dumont Moreau, is a National Bank-affiliated financial group offering financial planning and wealth management services.
At Alexem Studio, we took on the challenge of guiding them through the entire process of redefining their identity and positioning, from the search for a new name to the visual deployment of their new branding on a multitude of communication media: promotional tools, corporate folders, brochures, digital banners, Powerpoint templates, email signatures, and much more!
This proved to be quite a challenge for our team, particularly in view of the stringent co-branding criteria imposed by National Bank. This sector of the industry also presented graphic codes that had been seen over and over again, so the challenge was to find the right balance between: customer expectations, National Bank standards, current design trends and the graphic criteria needed to reflect the right positioning and appeal to the target audience.
In the end, through a judicious integration of permitted color variations, the addition of elegant AND accessible fonts, and a well-controlled interplay of shapes, curves and gradients, we created a high-end graphic identity that perfectly reflects the team’s expertise and added value. We are proud to have contributed to this project and honored by the trust placed in us!
